TETA says, Qaphela for you – For our future!
The world has changed forever. TETA urges South Africans to make the change positive.
JOHANNESBURG, South Africa – 15 April 2020. The Transport Education Training Authority (TETA) is promoting road safety awareness through their recently launched Qaphela Campaign.
During the COVID-19 lockdown, there has been a significant reduction in road deaths, which is to be expected with far fewer vehicles and pedestrians on the roads. The world over, people are re-learning the value of human life and it is hoped that the new sense of community and of shared concern for every citizen continues as we begin to emerge from the strictures placed on us. The world has changed. Let’s make it for the better.
Statistics show that there are about 36 fatalities on SA roads daily, and the most impacted are our youth – our future is dying on these roads. TETA wants to stop this trend. So, how do we stop it? It’s simple. Road users need to be alert – they need to Qaphela.
Now is the time to reflect and look deep inside ourselves and consider what is really important in life. Is it to get to your destination five minutes faster? How much of a difference will you make by tailgating or shouting at the slow delivery van?
Aimed at changing road user behaviour, Qaphela seeks to speak to all South Africans who access these roads on a daily basis. South African roads are among the most dangerous in the world and people between the ages of 5 and 29 years die more often from road accidents than anything else. For every person who dies in a road accident, there are about 5 people who are seriously injured. Bikers are five times more likely to die in an accident, and pedestrians 70% more likely to die.
Once the lockdown is over, South African roads are once again set to become dangerous. If every citizen does their part in keeping themselves and other road users safe, we can make a big difference to our future as a country.
TETA Qaphela Road Safety Awareness Digital Campaign aims to drive a positive message which suggests practical alternatives to replace unsafe behaviours on the road. By creating interactive messaging that speaks to road users’ daily activities, TETA encourages all road users to stay focused and responsible for their own behaviours, as well as ensuring the safety of others on the road. The digital campaign will be providing everyday safety tips for all road users – from drivers and riders to pedestrians. People who follow the official Transport Education Training Authority Facebook page and engage with the content also stand a chance to win a great prize.
TETA’s message for all South African road users is, Qaphela – for you, for them, for our future!